i figured each soundtrack starts somewhere, where does the inspiration from?
Many people think we get our inspiration from walking over the construction site of an attraction, while imagining how everything will look like in the end. It’s true, we get a lot of inspiration from those walks, but less from the site itself, but from the creative people from the parks who accompany us. Their enthusiasm and imagination inspire us more than everything else!
Your audio is all very diverse, what is the process going from clients enquiring to a complete music piece?
It’s always a back and forth between us and our clients, with who we work very closely during the creation of the soundtrack. First we produce a first idea of one or maximum two minutes. This helps us to determinate the style and especially the leitmotif. These few minutes become the basis of the whole production. It’s important to do it this way, to create a soundtrack that feels like one piece and not like many pieces which have been put together.
Where do you see the future at IMAscore taking you?
It’s hard to say where the future will take us, but we’ll never forget our roots. We love the theme park industry! New areas, like producing music for movie and game trailers is also a fantastic thing and makes a lot of fun. Being involved in productions like The Lion King, The Incredibles 2, Aladdin, Rampage and Final Fantasy XV is something that we’d have never imagined. It’s exciting for us as well how widespread IMAscore became over the years. It’s a creative challenge, but one you really love to take!
How did IMAScore start and how did you become apart of it?
Andreas Kübler, his brother Sebastian Kübler and I started IMAscore in 2009. We didn’t really have a business plan in the beginning. We just knew, we wanted to make music together. After producing soundtracks for some little games and independent movies, we gave the theme park industry a chance and produced a demo for Heide Park Resort’s B&M Dive Coaster Krake, which was recently announced by the park. We’ve been theme park enthusiasts for years and visited many parks all over Europe, but still we didn't have high expectations to really work for the industry someday. But time proved us wrong and we got the chance to produce the soundtrack for Krake, which sounded way different in the end than our first briefing-less demo. This should become the beginning of an amazing journey in a fantastic creative industry!
What’s it like working at IMAScore?
Working for IMAscore is different every day. We’re working in a highly creative environment, which doesn’t end at our studio door. Inspiration can hit you everywhere and we’re often visiting construction sites at theme parks to really understand the scale and mood of the area/attraction that’s in development. We as creatives work with many other creatives from many different industries. Every project is different, which makes your work-life quite unpredictable – but that’s nothing to complain about!
What theme park has been your favourite to work with?
We have a close relationship with all of our clients, as music is such a personal thing. We’re happy that over the last 10 years, we’ve made some great friendships with so many highly creative and kind people. It’s like a big family and we’re happy to be a part of it. It’s like choosing your favorite soundtrack: It’s impossible to choose one!
A big thank you to Xaver Willebrand at imascore!
see you next time!